Sutikki signs Blues, Amscan, Cooneen, Misirli and VMC Accessories for preschool brand.
Sutikki has added a number of softlines and accessories licensees to the programme for the eagerly anticipated Moon and Me preschool brand.
Blues will take a lead role in developing outerwear, daywear and swimwear; Cooneen and Misirli will create licensed nightwear, socks and hosiery; while Amscan (whose wholly-owned subsidiaries include Christy’s & Travis) will produce children’s dress-up and costumes.
In addition, VMC Accessories will create a host of licensed seasonal accessories tailored to the brand.
The new partners join a growing portfolio which includes global partners Hasbro and Scholastic.
Stephen Gould, territory head for the UK and EMEA at Sutikki, commented: “Moon and Me lends itself perfectly to clothing, accessories, and dress-up, and I couldn’t be more thrilled with the quality of this next group of licensed partners.
“We will continue to bring the best licensees to the table for the brand in the weeks and months ahead as we look to ensure that the consumer product experience for Moon and Me is the best that it can possibly be in the UK and around the world.”