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Apparel deal secured for Numberblocks

Larkshead Media signs Aykroyds and TDP for preschool property.

Larkshead Media has secured a new deal for preschool properties Numberblocks and Alphablocks with Aykroyd & Sons and TDP Licensing.

The deal spans nightwear, underwear and swimwear with product due to hit retailers as early as autumn/winter.

The range will cover all three categories across both the Numberblocks and Alphablocks brands and the product launch timings will tie-in with a new series launch and other product category releases.

“Numberblocks and Alphablocks generate great educational content which is also full of fun for 3-6 year old boys and girls,” said Dean Greasley, director of licensing at TDP. “The series has quickly built up a huge following which naturally caught our attention and we’re thrilled to be on board early with the licensing programme and looking forward to launching product later this year.”

Clare Piggott, director at Larkshead Media, added: “We’re delighted with this signing as it reinforces the strength of the brands, popularity of the animation and is a natural headlining partnership for Numberblocks and Alphablocks.

“I can’t wait to see the vibrant ranges that TDP and Aykroyds will undoubtedly bring to life and am confident that retailers and consumers will be equally as enthusiastic.”

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