This ad will be closed automatically in X seconds.

Around the world: “2021 was a solid year for our company”

The emoji company’s Marco Hüsges talks new growth opportunities for the brand, particularly in the digital field.

From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.

Today – Germany: Marco Hüsges, ceo/founder, the emoji company.

“2021 was a solid year for our company. Of course, Covid does have an impact on both revenue and earnings, but the business has been better than expected and stable throughout many categories and offered new growth opportunities, in particular in the digital field.

We launched our own digital first series – emojitown – on YouTube and introduced many cool new characters based on the original IP. The first six months already constituted a tremendous success; we have surpassed more than 260k subscribers and reached about 75 million views. So next to our core emoji brand business we are building – together with Wildbrain CPLG – the consumer products programme for this new IP, which is very exciting and offers brand new opportunities in different target groups and markets.

We will also be operating various DTR and loyalty programmes with leading European retailer and grocery chains across EMEA, as well as international QSR programmes and continuing our expansion in China.

‘Hibernation’ would be a good way of putting 2021 into one word, while ‘projectable’ is what I would like us all to say again in 2022.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
TeamGB500x500
 
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
MrBeanartwork500x500
 
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
UnicornAcademy500x500
 
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
FocusBrandsReebok500x500
 
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.