Jewel Branding & Licensing’s Ilana Wilensky on how the agency is continuing with its goal of a diverse portfolio of clients.
From Belgium to the US, LicensingSource chats to a selection of licensors and agents based outside of the UK to find out their takeaways from 2021, what they see as the biggest opportunities and challenges for licensing moving through 2022, their aims and what word they would use to describe business in both the year just gone and the current one.
Today – US: Ilana Wilensky, president, Jewel Brand & Licensing.
“2021 was a very good year for Jewel, especially considering the ongoing uncertainty in the world. Thanks to the hard work and dedication of the Jewel team, our clients and licensees, we’re experiencing significant growth. We hired two new licensing managers and have added an associate creative director. We re-launched the Jewel website to better reflect the company we are today and where we’re heading.
Diversification remains a key initiative for Jewel. Our goal is to have a diverse portfolio of clients, a range of licensees in many different product categories, distribution at all retail levels around the globe and various services we can offer to licensors, licensees and retailers.
2021 was ‘perseverance’ and I hope 2022 will be ‘prosperity’.”
This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
