Partnership with UK licensee Park Agencies launches across almost 1,000 stores of Polish fashion retailer, Medicine.
Art Ask Agency is continuing to strengthen the licensing programme for Brandalised – which features some of the world’s most famous graffiti across consumer products.
In partnership with UK licensee Park Agencies, a new 27 sku collection launched across almost 1,000 stores in Poland, Russia, Slovakia, Ukraine and Belarus, as well as online, at Polish fashion retailer, Medicine.
The collection – which includes tees, hoodies, socks, denim jackets and tailored shirts among others – features designs based on famous Banksy graffiti from across the world.
“We’re really pleased with this new range by Medicine,” commented Andrew Gallagher, owner of Full Colour Black, which developed the Brandalised property. “Graffiti is effective on any surface: train carriages, brick walls, latrines and apparel. Young people today have got very few tribes to be part of anymore…. which is why street art is where today’s success stories are found.
“If you really want to make the news, street art is where you need to be. A little rebellion every now and then is a good thing.”
Art Ask Agency will be revealing further Brandalised product launches over the coming months.