This ad will be closed automatically in X seconds.

Art trends spotlight: ‘Bonne Fêtes, boogie wonderland and blazing hotchpotch’

Bhavisha Vadgama, art director and senior agent at Advocate Art, highlights the design trends which are likely to be reflected in certain licensed categories this year.

From pent-up new hedonistic ‘roaring 20s’ to a yearn for travel, urban gardening, diversity and homespun crafts are just some of the trends highlighted by the leading artists agencies and picture libraries that are likely to be reflected in certain licensed categories over the coming year.

Today: Bhavisha Vadgama, art director and senior agent, Advocate Art.

Bonne Fêtes: “After COVID, we think that celebration will be a big thing for everyone, and swanky cocktail parties, glitter and glamour paired with elegant muted tones will be a trend. With pops of colours to add contrasting accents.”

Boogie Wonderland: “This retro look is making a comeback and it’s all about projecting positivity. We love the graphic, bold patterns, bright colours, integrated type and vector style. It’s a celebration of type and delivering empowering messages which ties in well with how big of a trend mindfulness has become too.”

Blazing Hotchpotch: “This trend is also very graphic and stylised, that makes the kitsch look trendy. The colour palettes revolve around the Pantone colours of the year; PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating. We think more contrasting, minimal colour palettes will be leading the way in design and be more texture focused, too.”

(Main image: Dramatic contrasting colours from Charlotte Pepper (from Advocate)).

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.