Art and cultural IP specialist, ARTiSTORY has taken the next step with its licensing model by launching its artist collaborations programme.
The partnerships with living artists will see three-way co-branding between brands, artists and museums and gives established and emerging artists the chance to draw inspiration from the rich cultural and artistic treasures of the archives of ARTiSTORY’s museum partners, and create fresh, contemporary artwork in their own unique personal style.
Ukrainian artist Sveta Dorosheva and British artist Laura Greenan are already working on new artwork inspired by ARTiSTORY’s museum partner, Dunhuang.
Sveta is creating canopies, murals and flying images of Dunhuang taking inspiration from the murals of the Mogao Caves, while Laura is currently working on creations inspired by Dunhuang’s architecture, canopies and Mojing patterns which will be licensed by ARTiSTORY for co-branded products.
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