This ad will be closed automatically in X seconds.

Artsana Group expands licensed lines with 44 Cats

Range of infant educational toys and a nursing line planned under Chicco brand.

Rainbow is continuing to build up the licensing programme for its preschool property, 44 Cats, securing a new deal with baby care specialist Artsana Group.

The company will develop a range of 44 Cats-themed infant educational toys and a nursing line under its Chicco brand.

The deal also includes apparel and accessories collections for Prenatal and Chicco.

“We are delighted to announce our partnership with the top-level Italian group Artsana,” commented Cristiana Buzzelli, svp sales and acquisitions at Rainbow. “Rainbow and Artsana Group represent two Italian excellence sharing a true sense of tradition and at the same time care about giving the best through the latest innovations: it’s a perfect match.”

44 Cats debuted on Rai Yoyo in Italy last November, while further broadcasting deals are confirmed with Nickelodeon for worldwide distribution.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
PatrickParty500x500
 
Popular licensing executive bids farewell after 30 years in the trade....
Silvergatelogo500x500
 
Acquisition will help SPT strengthen its entry into the kids genre....
IFLSho500x500
 
Licensing Link Europe brokers deal between IFLScience, One Tree Planted and Sho Water Bottles....
CarouselNatGeo500x500
 
Licensee will launch new titles, formats and extend reach of range into new countries....
DDragons500x500
 
New Holiday special plus new hero product from Spin Master revealed for franchise....
ELC500x500
 
Half-year results show pre-tax losses climbing to £21.2m in the 28-week period....
Get the latest news sent to your inbox
Subscribe to our daily newsletter