Range of infant educational toys and a nursing line planned under Chicco brand.
Rainbow is continuing to build up the licensing programme for its preschool property, 44 Cats, securing a new deal with baby care specialist Artsana Group.
The company will develop a range of 44 Cats-themed infant educational toys and a nursing line under its Chicco brand.
The deal also includes apparel and accessories collections for Prenatal and Chicco.
“We are delighted to announce our partnership with the top-level Italian group Artsana,” commented Cristiana Buzzelli, svp sales and acquisitions at Rainbow. “Rainbow and Artsana Group represent two Italian excellence sharing a true sense of tradition and at the same time care about giving the best through the latest innovations: it’s a perfect match.”
44 Cats debuted on Rai Yoyo in Italy last November, while further broadcasting deals are confirmed with Nickelodeon for worldwide distribution.