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Artsana Group expands licensed lines with 44 Cats

Range of infant educational toys and a nursing line planned under Chicco brand.

Rainbow is continuing to build up the licensing programme for its preschool property, 44 Cats, securing a new deal with baby care specialist Artsana Group.

The company will develop a range of 44 Cats-themed infant educational toys and a nursing line under its Chicco brand.

The deal also includes apparel and accessories collections for Prenatal and Chicco.

“We are delighted to announce our partnership with the top-level Italian group Artsana,” commented Cristiana Buzzelli, svp sales and acquisitions at Rainbow. “Rainbow and Artsana Group represent two Italian excellence sharing a true sense of tradition and at the same time care about giving the best through the latest innovations: it’s a perfect match.”

44 Cats debuted on Rai Yoyo in Italy last November, while further broadcasting deals are confirmed with Nickelodeon for worldwide distribution.

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