Matalan’s Kate Callender and Denille Halsall-Rooney talk top trends and big sellers.
Matalan has enjoyed a successful 2017 within the licensed product space – notably winning The Radar Award at The Licensing Awards in September – and is continuing to up its focus.
Kate Callender, childrenswear buyer, and Denille Halsall-Rooney, assistant buyer – pictured (far left and second right) with their Matalan colleagues – spoke to Licensing Source Book as part of the judging of the product categories for this year’s Licensing Awards.
Kate and Denille commented: “Licences such as Batman have been doing well in the baby sector, with slogan-based apparel.
“Our Disney ranges are doing really well, while Tiny Tatty Teddy is also strong. Hatchimals and Nickelodeon licences including Nella the Princess Knight, Rusty Rivets and JoJo Siwa are on our radar.
“In trends, athleisure is one we are looking to incorporate.”
This feature originally appeared in the autumn 2017 edition of Licensing Source Book. Click here to read the full publication.
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