This ad will be closed automatically in X seconds.

Aurora World teams with LINE Friends’ BT21 brand

Licensing deal will bring BT21 plush toys to 50 European countries in 2020.

Aurora World has secured a pan-European plush toy deal for BT21, the series of characters derived from global character brand, LINE Friends.

The deal – which runs until December 31, 2021 – will see Aurora World launch plush version of the eight BT21 characters in 50 European countries.

The plush line – featuring the characters Koya, RJ, Shooky, Mang, Chimmy, Tata, Cooky and Van – will include soft toys, plush keyrings and cushions. It is expected to hit retail from the beginning of 2020.

The deal was brokered by WildBrain CPLG.

“The amazing success of both LINE Friends and BT21 in multiple markets guarantees strong demand for high-quality plush product – and quality has been central to our plush success from the beginning,” said Jay Noh, director of content business at Aurora World. “We are delighted to be working with this incredible brand and are sure that this highly significant agreement will be a major talking point throughout the character licence industry during this year and throughout 2020.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.