This ad will be closed automatically in X seconds.

Avengers Universe Unites charity event launches

Stars of new film unite to support $5m donation to benefit children’s hospitals.

Disney, The LEGO Group, Hasbro, Funko and Amazon have donated more than $5 million in cash and toys to Starlight Children’s Foundation, in celebration of the launch of Avengers: Endgame.

The stars of the film – including Robery Downey Jr., Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Paul Rudd and Brie Larson – visited Disneyland Resort to launch Avengers Universe Unites, a charity event which supports The Walt Disney Company’s signature philanthropic commitment, Disney Team of Heroes.

The donation included $1 million in cash from Disney to Starlight Children’s Foundation. In addition, LEGO, Hasbro, Funko and Amazon donated over $4 million in Avengers: Endgame toys and products which will be sent to hundreds of children’s hospitals throughout the US, as well as Give Kids the World, a non-profit resort in central Florida.

“The superheroes in Avengers personify traits like courage, perseverance, bravery and hope – the same traits countless kids and their families in children’s hospitals exhibit every day,” said Robert A. Iger, chairman and ceo of The Walt Disney Company. “We are grateful to have the Avengers cast take time out of their day to be a part of this effort to lift spirits and bring comfort to children during a difficult time.”

The Avengers stars joined kids from the Boys & Girls Clubs of Anaheim and Garden Grove to play at a larger-than-life LEGO build at The LEGO Store in Downtown Disney and were treated to a visit by Amazon’s Treasure Truck stocked with Avengers: Endgame toys, including Hasbro action figures, Iron Man MK50 robots by UBTECH and Funko POP! vinyl figures.

Adam Garone, ceo of Starlight Children’s Foundation, added: “Nobody understands magical experiences better than Disney, and we’ve been proud to partner with them in bringing those experiences to kids in children’s hospitals for more than 20 years.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

M&S' Lauren Leyh talks through the key trends in the lead up to Christmas....
International Eyewear to launch 12 children's frames across five titles....
Exclusive Stormtrooper merchandise to be signed by the costume’s creator....
Blueprint's Lisa Shand highlights the positives and negatives in the rest of 2019....
Toys for Future, Digital Goes Physical and Be You! identified by international TrendCommittee....
Ryan Williams Junior replica scooter launches at UK stores....
Get the latest news sent to your inbox
Subscribe to our daily newsletter