Having successfully patched up The Farmer’s waxed jacket last year, Shaun the Sheep and his flock are back for more adventures with Barbour, as part of its 2024 Christmas campaign.
This time, leading heritage and lifestyle brand, Barbour, focuses on its unique and much-loved accessories, with a message of giving the gift of warmth this winter. Alongside this year’s advert, Barbour has created 30 limited edition Re-loved Shaun the Sheep- inspired wax jackets, with all proceeds going to Oxfam.
Created by the team at Aardman and using its trademark stop-motion animation, this year’s seasonal film has been carefully crafted in its Bristol studio, bringing Barbour to life on Mossy Bottom Farm, once again.
The film sees Bitzer – The Farmer’s devoted dog and Shaun’s best friend – attempting to conduct a very cold choir of Shaun and his flock through some Christmas carols. As their ‘baas’ begin to freeze, Bitzer has an idea – rushing off on his bike and returning with gifts from Barbour. All wrapped up in their Barbour hats and scarves, the flock merrily sing their way to the end of their carol.
With a nod to last year’s campaign, which demonstrated the importance of extending the life of garments, this year Barbour is producing 30 Re-loved jackets, as a follow on from the Re-loved partnership with Glastonbury and Oxfam earlier this year.
Each of the Re-loved jackets will be totally unique and incorporate Shaun the Sheep inspiration including faux shearling lined inner, cuffs and full collar.
A ‘Baabour’ Shaun pin badge will also be incorporated, alongside a Shaun the Sheep key ring and embroidery to the front pocket. The jackets will be sold by both Oxfam stores and Barbour.com, with the limited editions ‘hidden’ in various Oxfam shops across the country for lucky treasure hunters to find and buy. All of the money raised from the jackets sold will go to help Oxfam’s lifesaving work.
“After the success of last year’s campaign, we are excited to be collaborating with Aardman for another year,” commented Paul Wilkinson, group commercial director at Barbour. “A British brand that shares our core values of craftsmanship, attention to detail and quality. The Barbour and Aardman customer is multi-generational, which was a big part of the inspiration behind this campaign. This year we are pleased to support Oxfam, giving 30 people the opportunity to purchase a unique, limited edition Barbour x Shaun the Sheep Re-loved wax jacket with all proceeds going to the charity.”
Rachael Peacock, senior brand manager at Aardman, continued: “We’re delighted to launch the next festive Shaun the Sheep adventure for Barbour. These iconic British brands share strong values of quality, craft and a shared love of the outdoors. Shaun and the flock have never looked better than in Barbour.”
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