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BabyRiki brand enjoying China market success

Brand celebrating launch of dairy product line, toys debuting in Hamleys and its first themed restaurant.

Fun Union’s BabyRiki brand is enjoying a spate of success in the Chinese market.

The news bodes well for further international consumer products roll outs going forward, with Licensing Link Europe on board to manage the property in the UK and Ireland.

First up, a range of six types of BabyRiki-themed dairy products have launched on Tmall and in other retailers. There are 16 skus in total including cheese, yoghurts, milk-based puddings and nutritionally enhanced milk from licensee Lakto.

Meanwhile, the KingBee BabyRiki toy line launched in Hamleys’ Beijing flagship store earlier this month, with over 30 skus available.

Following the success in the Beijing store, the toys will launch in the new Hamleys HangZhou store shortly.

Finally, last month saw the opening of the first BabyRiki-themed restaurant in Wuhan, China. The coffee shop includes multiple play areas, while it will also offer regular workshops for parents and children.

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