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Bandai UK eyes further growth with new head of marketing

Kirsty Mackenzie will help toy licensee drive growth and market share.

Bandai UK has confirmed that Kirsty Mackenzie has been appointed as its new head of marketing, following her promotion from marketing manager.

Kirsty (pictured) joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years.

“Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company,” commented Nic Aldridge, md of Bandai UK.  “Kirsty has vast experience in strategizing and implementing marketing campaigns and will be instrumental in heading up the department to drive growth and market share for all Bandai UK brands.

“These include huge initiatives for the likes of our extended Dragon Ball line, celebrations and comeback plans for retro ranges Tamagotchi and Harumika, and continued activity for recent successes such as Bananas, National Geographic, and Sea Monkeys to name but a few.”

Kirsty added: “It’s an exciting time to be part of the company. As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licenses, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

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