This ad will be closed automatically in X seconds.

Bandai UK eyes further growth with new head of marketing

Kirsty Mackenzie will help toy licensee drive growth and market share.

Bandai UK has confirmed that Kirsty Mackenzie has been appointed as its new head of marketing, following her promotion from marketing manager.

Kirsty (pictured) joined the Bandai UK team in 2018, having previously held marketing positions within the toy industry for 13 years.

“Kirsty’s promotion is testament to her commitment and the impact she has made during a fundamental period of evolution for the company,” commented Nic Aldridge, md of Bandai UK.  “Kirsty has vast experience in strategizing and implementing marketing campaigns and will be instrumental in heading up the department to drive growth and market share for all Bandai UK brands.

“These include huge initiatives for the likes of our extended Dragon Ball line, celebrations and comeback plans for retro ranges Tamagotchi and Harumika, and continued activity for recent successes such as Bananas, National Geographic, and Sea Monkeys to name but a few.”

Kirsty added: “It’s an exciting time to be part of the company. As we head in to 2020, our portfolio continues to grow with an assortment of own IPs and strong, global licenses, all of which I’m looking forward to developing and supporting with strategic marketing and tactical campaigns.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter