Six-week pop-up will showcase adult and kids’ apparel and accessories as well as doll lines.
A new Barbie fashion pop-up has opened its doors today (October 11) in Liverpool.
The store will be open for six weeks in Liverpool ONE and will debut limited edition clothing for kids aged 3+, adults’ apparel and accessories including tote bags and hair accessories among other lines.
In addition, a range of Barbie dolls will also be available at the pop-up – which was created by Mattel and Event Merchandising – including Barbie Fashionistas, Barbie Career dolls and the celebratory Barbie 60th anniversary doll.
Mini fashionistas will also be able to take pictures in the life-size Barbie box.
The Barbie Store Fashion pop-up is the second Barbie celebration in Liverpool this year, following a You Can Be Anything party in March to inspire the limitless potential in every girl.
“The exclusive pop-up at Liverpool ONE is an exciting and immersive fashion destination for kids and adult fans alike,” said Helen Genia, head of UK licensing Mattel Consumer Products at Mattel. “2019 marks 60 years of Barbie and this pop up marks the latest exciting way we are celebrating the worlds #1 fashion doll – and powerhouse brand – with fans of all ages. We are delighted to welcome all to Liverpool ONE’s exclusive retail experience.”
Alison Clegg, director asset management at Grosvenor Europe, added: “Liverpool ONE has gone from strength to strength in 2019 with its schedule of installations and activations, and this Barbie pop-up store raises the bar once again.
“To be involved with this iconic brand and play an exclusive part in this milestone anniversary highlights the strength of Liverpool ONE as a destination on a national level.”