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“Barbie has evolved, disrupted, inspired and led from the front”

Barbie is the “perfect star to take centre stage during BLE’s fashion themed year” Informa Markets’ Anna Knight has said, following today’s (29 June) news that Mattel president and coo, Richard Dickson is to deliver the day one keynote at September’s show.

Barbie x Fashion will take place at 1pm on Tuesday 20 September, with Richard (pictured) taking BLE visitors on a rollercoaster ride, looking at Barbie’s legacy to date and heralding the runway that lies ahead.

For more than six decades, as the world’s first fashion doll, Barbie has modelled the aspirations of generations and left her well-heeled footprint on pop culture. Today, as the most diverse line of dolls on the planet Barbie is also a powerful voice for empowerment, self-expression and inclusion.

“Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island,” Anna commented. “And, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

Brand Licensing Europe takes place from 20-22 September at London’s ExCeL. Registration is free and open now. Click here for full details.

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