This ad will be closed automatically in X seconds.

Barbour launches new Christmas campaign starring Paddington

Heritage and lifestyle brand, Barbour is once again collaborating with Paddington on its Christmas campaign for 2022.

The company’s seasonal film includes the original Peggy Fortnum illustration style which has only ever been animated by Barbour.

The film follows the adventures of Paddington as he comes up with an idea for a thoughtful gift for his misunderstood and sometimes grumpy neighbour, Mr Curry. Highlighting Paddington’s kindness and good intentions, it celebrates the joy of giving a very special present that means so much.

As part of Barbour’s Wax for Life initiative to extend the life of its garments, the film focuses on Barbour Re-Loved, an important circularity sustainability initiative. Barbour Re-Loved enables customers who no longer have a use for their Barbour wax jacket to hand it back in return for a voucher. Barbour cleans, re-waxes and repairs the jacket ready for it to be ‘re-loved’ in a new home, thus extending the life of the jacket.

“We are delighted to feature Paddington in our Christmas film,” commented Paul Wilkinson, group marketing director and md, USA at Barbour. “Extending the life of our garments has been at the heart of our brand for over 100 years and through Barbour Re-Loved, a key focus of our Wax for Life initiative, we have been able to demonstrate in a humorous and sentimental way, the importance of upcycling and how much a thoughtful and unique present can mean particularly at Christmas time.”

The deal was brokered by The Copyrights Group, which owns the Paddington brand.

Rachel Clarke, svp UK licensing and retail at The Copyrights Group, commented: “Copyrights are absolutely delighted to be partnering with Barbour for a second Christmas campaign with Paddington full of kindness, humour and fun, just like the bear himself.”

To support the campaign, Barbour through its DTC channels and barbour.com, is launching a limited edition Barbour x Paddington Re-Loved jacket with a unique lining taken from an image in this year’s Christmas film – each upcycled and one of a kind. Men’s and women’s classic wax jackets, the Bedale and Beadnell will also be available with a special Paddington lining.

You can check out the festive ad below:

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.