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Battersea reveals Rankin collaboration

World renowned photographer donates images for charity’s licensing programme.

Battersea Dogs & Cats Home is partnering with top photographer Rankin.

A collection of images were captured during a special shoot at the Home, with Battersea dogs and cats (both past and present) were given the Rankin treatment, which is normally reserved for icons from the worlds of fashion, music and film.

Rankin has donated the imagery to the Home for use in its brand licensing programme to support the animals in its care.

“My wife, Tuuli, is a volunteer at Battersea and through her I’ve come to see all the amazing work they do in finding new homes for animals,” said Rankin. “I wanted to lend a hand and show how incredible all the dogs and cats are that the have there. I hope these pictures will help raise more money and awareness for the home.”

At Brand Licensing Europe this week, Battersea will be focusing on attracting new partners for both its adult and children’s licensing programmes. Categories available include apparel, accessories, back to school, stationery, toys and games.

It will also have a new collection of illustrations from Jason Chapman and Sophy Henn on display.

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