Brands launch exclusive natural world range through John Lewis & Partners across the UK.
BBC Earth has teamed up with S’well for a long-term partnership which celebrates the wonders of the natural world.
The exclusive co-branded collection has been inspired by the BBC’s natural history programming and launches exclusively at John Lewis & Partners throughout the UK from today (October 28).
Four S’well bottles have been created, each capturing the beauty of the planet with iconic imagery from BBC Earth.
Each 500ml bottle from the collection features triple-layered, vacuum-insulated construction, designed to keep beverages cold for up to 24 hours or hot for up to 12.
BBC Earth and S’well will continue to expand on the partnership into 2020, with future collaborations inspired by BBC natural history content.
“Following on from the broadcast of Blue Planet II and the surge in public concern about single use plastics, it feels right that BBC Earth and S’well are coming together to help bring more sustainable product choices to the consumer: we are absolutely delighted to have them on board,” said Anita Majhu, senior licensing manager at BBC Studios.
Sarah Kauss, founder and ceo of S’well, continued: “At S’well, our mission since our launch in 2010 has always been focused on ridding the world of plastic bottles by giving consumers a stylish and innovative alternative.
“We are thrilled to partner with a brand that has done so much to capture the beauty of the natural world and bring awareness about what we must do to protect it, and we’re hopeful about creating even more positive change through our efforts together.”
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