Brand teams with Mother of Pearl to bring flagship range to London Fashion Week.
BBC Planet and Mother of Pearl are on a mission to ensure sustainability is one of the key topics being discussed at London Fashion Week this year.
For the event, BBC Planet and Mother of Pearl have come together to launch a flagship collection inspired by BBC Planet and created using cutting edge sustainable production methods that will demonstrate how innovation and new technology can help us to reduce the impact of fashion on the planet.
The collection will include an assortment of evening wear drawing inspiration from the colours of nature, created with a traceable supply chain and 100% GOTS certified Organic Peace silk. In addition, Mother of Pearl has designed two sweatshirts inspired by BBC’s Planet TV series, working with Colorifix, a pioneering bio-synth company which has developed a ground-breaking new dyeing process that uses ten times less water than conventional dyeing practices.
The ambition behind the partnership is to promote a more positive, sustainable approach to fashion and raise awareness of the environmental issues that surround the industry.
BBC Planet will be launching a short film created by BBC Studios’ Natural History Unit during London Fashion Week seeking to promote a public discussion about our consumption of fashion and the environmental impact that it is having.
Alongside the launch of the collection and film, BBC Planet and Mother of Pearl have collaborated with the British Fashion Council on a series of events that will bring fashion industry leaders together with leading BBC broadcasters and natural history film makers to discuss the impact that fashion is having on the health of our planet.
“This collection is the first to launch under the BBC Planet new sustainable licensing strategy,” explained Rikesh Desai, licensing director at BBC Studios. “Following the success of Blue Planet II in raising mass awareness of plastic pollution our brand has been seen as both an educator and inspiration for people concerned about the health of our planet.
“This is the first of what we hope to be many partnerships with companies that are trying to produce sustainably and promote responsible consumerism.”
Amy Powney, creative director at Mother of Pearl, added: “BBC natural history programmes exemplify the preciousness of the natural world and so BBC Planet is the perfect brand for Mother of Pearl to partner with to help educate and inspire all of us to be more conscious consumers.
“Alongside our events at London Fashion Week, we’re thrilled to be collaborating on an upcoming sustainable capsule collection with BBC Planet.”
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