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BBC Studios brings Doctor Who to Roblox

Special set of virtual items available until March 26 on global online platform.

BBC Studios has joined forces with global online platform, Roblox, launching a series of Doctor Who-themed virtual items.

Until March 26, players can personalise their avatar with a variety of Doctor Who-themed items. These include a TARDIS backpack, plus avatars of the Tenth and Thirteenth Doctor, all for free.

“On Roblox your online identity is a powerful tool that helps our community express who they are and who they want to become,” said Christina Wootoon, vp of brand partnerships at Roblox. “We are delighted to partner with Doctor Who, whose diverse set of characters inspire the freedom and creativity that help our community define who they are in the real world as much as the virtual world.”

Sarah Bold, BBC Studios’ global franchise head of marketing for drama, added: “The Doctor Who fan community is renowned for creativity making it a joy to take the TARDIS to Roblox where millions of fans will be able to play and create with these new items.”

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