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BBC Studios gears up for Festival of Licensing showcase

Licensor will be highlighting developments for Hey Duggee, Doctor Who, BBC Earth, Bluey and Top Gear.

BBC Studios is gearing up to showcase a host of developments across its portfolio at Festival of Licensing next month.

Time Lord Victorious marks the first time that BBC Studios has brought together licensees to tell a new Doctor Who story on multiple platforms. Penguin Random House, Doctor Who Magazine, Titan Comics, Escape Hunt, Big Finish Productions, Eaglemoss Hero Collector, Immersive Everywhere, Escape Hunt, Maze Theory, BBC Books and BBC Audio all unite to tell an epic adventure.

Hey Duggee was the most watched children’s show on iPlayer during lockdown, while there have been 2.8 billion views on its YouTube channel and toy sales are up 148%. Existing partner TDP and Aykroyd recently signed daywear rights and Amscan International partnered for dress up and partyware. A new deal was inked with Fiddes Payne for cake mixes, and Finsbury is launching a new Hey Duggee cake in Q4.

Sustainability continues to be a focus. A carbon neutral BBC Earth bathroom range will debut in Boots this Q4. BBC Earth: Animals, an interactive family board game that features clips from the TV series’ narrated by Sir David Attenborough, also launches at retail in Q4.

In addition, Top Gear moves to BBC One this autumn for its 29th series, while there will also be news to share on Bluey in Q4.

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