BBC Studios has formally moved Children’s In-house Production into BBC Studios Productions to complete its ambitious new division: BBC Studios Kids & Family.
Led by md Cecilia Persson, BBC Studios Kids & Family combines the talent and expertise of the BBC Children’s Production team and the content investment, customer and brand experience within BBC Studios into a new and integral part of the BBC Studios content powerhouse.
The development is designed to drive an ambitious global strategy to increase the reach of in-house hits, develop new global brands and grow the value provided to younger audiences.
Working with a mix of established talent and new and diverse voices including Dame Jaqueline Wilson, Julia Donaldson and Laura Henry-Allain and best in class on-screen talent like Rosamund Pike, Javonne Prince, Tamsin Greig and Eva Mendes, BBC Studios’ Kids & Family’s popular shows include Blue Peter, JoJo & Gran Gran (pictured above), My Mum Tracy Beaker, Ferne and Rory, Something Special, Bluey, Hey Duggee and Sarah & Duck.
“I’m incredibly excited at the ambitious potential for innovation and growth within Kids and Family,” commented Cecilia Persson, md, BBC Studios Kids & Family. “Alongside our core relationship with BBC Content’s unique children’s offer, we’re now open for business and are keen to explore new opportunities.
“We are passionate about our content because we care deeply about our audience and know that the stories we generate, identify and nurture have the power to make a difference to the lives of kids and their families around the world. That passion, combined with the team’s brilliant talent and expertise, will enable us to develop an unrivalled wealth of new, exciting and beloved content for children and their families across the UK and beyond.”
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