BBC Studios has secured a global licensing deal with plush toy manufacturer Ty to produce a line of Beanie Babies for preschool hit Bluey.
The landmark deal is BBC Studios’ biggest with Ty to date and will see sisters Bluey and Bingo, plus their dad Bandit and mum Chilli transformed into cuddly and collectable Beanie Baby plush toys.
The new line will launch at retail stores across the US, Canada and LATAM, UK and Iberia in December 2024. The range will follow in Australia and New Zealand in January 2025.
“We are thrilled that Bluey will now feature the iconic Ty red tags,” commented Julie Keswick, head of licensing at BBC Studios UK and EMEA. “This is our largest deal with Ty to date, underscoring the immense appeal of the hit TV series Bluey and its heartwarming characters.”
Ty Warner, founder of Ty, continued: “Bluey brings joy to millions of fans around the world, exploring themes of family and growing up while celebrating imaginative play and having a lot of high-energy fun. At Ty, we share the same purpose – encouraging kids and, indeed, all our fans to imagine and to dream.”
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