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BBC Studios merchandise push for His Dark Materials begins

First wave of global product launches on www.hisdarkmaterials.shop.

BBC Studios’ licensing programme for His Dark Materials is gathering momentum with the launch of a dedicated global online store, following the successful debut of season two on BBC and HBO.

Fans across the globe can now peruse a dedicated His Dark Materials e-shop – hosted by licensee Push Entertainment – for bespoke gifting, apparel and accessories inspired by the critically acclaimed BBC and HBO adaptation of Philip Pullman’s epic series of novels.

The first wave of merchandise available on www.hisdarkmaterials.shop will be a selection of His Dark Materials t-shirts. A greater variety of product will follow and will include caps, mugs, notebooks, bags, hoodies and sweatshirts.

“We are thrilled to start unveiling dedicated His Dark Materials merchandise to the brand’s loyal fans,” said Rikesh Desai, director for merchandise and gaming at BBC Studios. “The new online shop and subsequent product roll-outs will give them a unique opportunity to own a piece of the show they love and celebrate their favourite characters.”

Further licensed product for His Dark Materials is coming down the track, too. The next wave will feature apparel by BBC Studio’s global partner Titan, expected to launch soon, and His Dark Materials Season 2 on DVD, which will be released by BBC Studios in the UK on December 28, 2020.

His Dark Materials is based on the trilogy of fantasy novels, published between 1995 and 2000. The novels have been a global success, selling almost 17.5 million copies globally in more than 40 languages.

Season two is now airing on BBC One, with the first episode of the new series drawing a consolidated audience of 5.6 million viewers in the UK to BBC One and BBC iPlayer.

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