Finsbury, TVMFL, Roy Lowe and DNC all on board with preschool brand.
A raft of new partners have joined the licensing programme for CBeebies show, Go Jetters.
BBC Worldwide has welcomed Finsbury Foods (celebration cakes), TVMFL (daywear), Roy Lowe & Sons (socks) and DNC (lunch, drinkware, tableware) to the fast growing programme.
Anita Majhu, licensing manager at BBC Worldwide, commented: “Our fans will love these new products. Go Jetters is a fantastically fun show which has inspired our new partners with its jet setting adventures set to a disco beat.”
In the UK, Go Jetters was ranked number one for its preschool launch on CBeebies in 2015 and has since reached a cumulative audience of 10 million viewers on linear television.
New episodes on CBeebies in February 2017 peaked with 630,500 viewers. Overseas, Go Jetters consistently ranks in top five children’s titles for ABC2 in Australia and is also a top performing brand for France 5 outperforming its slot average share by 7% (A4+) in first two weeks.
Ratings for the show in Canada have been particularly strong with the series jetting off to a very promising start on Treehouse.