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BBC Worldwide revs up Top Gear programme

Assured Products on board for a new range of premium car care gift products.

With the new series being eagerly awaited by fans, BBC Worldwide is continuing to build the licensing programme for Top Gear – with Assured Products the latest to come on board.

The company will be launching a range of car care gifting products, due to be unveiled at Spring Fair next week and hitting retail from autumn/winter.

The range of gift sets will include products such as Polymer Shampoo, Wet Wax, Waterless Wash & Wax, interior Cleaners, Leather Care, Tyre Care,  Wash Mitts, Sponges, Chamois and a range of car Air Fresheners.

Jason Easy, head of licensing at BBC Worldwide, said: “With Series 25 on the horizon, we are thrilled to be expanding on our Top Gear licensing portfolio and look forward to working with Assured Products.”

Peter Graham, md of Assured Products, added: “Top Gear plays to a global audience and we are very excited to be bringing our premium quality products to the BBC Top Gear brand. We have created an innovative, high performing, strong product range to demonstrate the same professional quality synonymous with Top Gear.”

Assured Products joins a raft of licensees for the brand including Zeon, TDP, Aykroyds, Topps, Dreamtex, Kinnerton, Danilo and Cooneen.

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