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Beano celebrates Christmas Jumper Day

Beanotown characters don wacky Christmas jumpers to help support charity.

Ahead of the popular Save the Children Christmas Jumper Day on Friday December 14, Dennis the Menace has changed his iconic striped jumper in support of the charitable event.

This week’s issue of the Beano comic encourages fans to don a festive knit for the cause, as character Dennis swaps his infamous jumper which he has rarely been seen without since his 1951 debut.

Dennis’ Christmas jumper is available to pre-order from the online Beano shop and features Gnasher’s face with a Rudolph red nose and Dennis’ trademark red and black stripes. The kid’s jumper retails at £21.99, with the adult version priced at £31.99, with 10% of proceeds from both to be donated to charity Save the Children.

The ‘Christmas Jumper Day’ themed Minnie the Minx strip also features Dennis and The Bash Street Kids, as they compete against each other to be recognised for wearing the silliest Christmas jumper in Bash Street School’s fashion show.

The issue also includes a competition where one fan will be in with a chance of winning Dennis’ Christmas jumper.

“Thousands of people up and down the country will be wearing a Christmas Jumper on Friday December 14, so it only seemed fitting that Dennis and the gang got involved to bring a touch of Beano LOLZ,” said Mike Stirling, editorial director at Beano Studios.

Helena Wiltshire, head of PR and partnerships at Save the Children, added: “It’s fantastic to see iconic Beano characters Dennis, Minnie the Minx and the Bash Street Kids getting involved in this year’s Christmas Jumper Day.

“Whether you buy your Christmas Jumper or create one of your own like Minnie the Minx for Friday December 14, every jumper worn for the day can really help build a better future for children everywhere. Together we can make the world better with a sweater.”

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