Beanstalk continues to grow TGI Fridays brand

American bar and grill, TGI Fridays is continuing its collaboration with SV Cuisine, launching new restaurant-inspired BBQ Beef Brisket and Buffalo Chicken Wings, in a partnership brokered by its global licensing agent, Beanstalk.

The branded chilled meats range has proved a great success since launching in Tesco stores. Alongside the launch of the new dishes, the TGI Smoked Pork Ribs with BBQ Sauce has been extended to additional Tesco stores.

“Building on the success in Tesco of our TGI Smoked Pork Ribs with BBQ Sauce, we have successfully widened the offer of TGI products to Tesco shoppers,” commented James Conway, head of sales at SV Cuisine. “Supported by in-store and online promotional activity, the TGI Fridays brand is set to reach additional shoppers and new levels of sales.”

Louise French, svp at Beanstalk, added: “We’re excited to see this range in the UK’s biggest supermarket continue to grow, through our partnership with TGI Fridays and SV Cuisine.

“With the addition of these new dishes and the roll-out of the range across even more Tesco stores, TGI Fridays continues to offer consumers even more ways to recreate the TGI Fridays experience at home, for the whole family to enjoy.”

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