The Metropolitan Museum of Art has expanded its partnership with Beanstalk to bring its collection and educational content to Europe, the Middle East and Africa.
Beanstalk was appointed as The Met’s licensing agent in the US and Japan in July 2020. It has now added the UK, Europe, the Middle East and Africa to its remit, with the approach in the new territories reflecting the successful North American strategy of inviting consumers to experience the brand through premium products.
Brand extensions will include categories such as fashion apparel and accessories, home furnishings and décor, as well as stationery and gifting.
Founded 150 years ago, The Met’s collection comprises more than 1.5 million works of art spanning over 5,000 years of art and culture from around the globe, displayed at its sites – The Met Fifth Avenue and The Met Cloisters – and online at metmuseum.org.
“When we set out to partner with an agency, we looked for people who were passionate about The Met’s mission and have the vision, creativity and the expertise to develop and manage a strategically crafted licensing programme that expands and extends many of the emotions and experiences visitors have at any one of The Met’s physical locations,” commented Lisa Silverman Meyers, head of licensing and partnerships at The Met. “We have been working closely with Beanstalk in the US and Japan and want to continue the momentum built to expand into EMEA with them.”
Allison Ames, president and ceo of Beanstalk, continued: “The Met is a beloved global iconic institution, and we look forward to extending its cultural assets to consumers in the UK, Europe, Middle East and Africa.
“In the spirit of The Met’s mission to bring life to art, art to lives, we will engage like-minded partners whose products will inspire consumers at new touchpoints through this beautiful and elevated licensing programme.”
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