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Beanstalk teams with Audi to drive brand into new categories

Beanstalk has got on board with German automotive manufacturer, Audi to extend the brand into new lifestyle, technology and mobility products.

The agency will work with Audi to extend the brand across the categories globally, incorporating its technical and design excellence, as well as supporting Audi’s sustainability goals.

The products will aim to ‘inspire’ both new and existing customers.

“We are truly honoured to be partnering with Audi,” commented Allison Ames, president and ceo at Beanstalk. “It is a progressive and premium brand with an iconic portfolio of trademarks that are recognized around the world. Audi’s reputation for technical excellence and carefully conceived human-centric design makes it an ideal brand to create innovative and inspiring new brand extensions. The global Beanstalk team is excited to work alongside Audi to provide inventive products that are unmistakably Audi.”

Marcus Hinderer, director Audi collection and licensing, added: “We are really looking forward to welcoming Beanstalk as our new licensing agency for Audi.

“Together with Beanstalk we will extend the Audi licensing programme based on our unique Audi brand values. Our aim is to transfer the Audi brand identity into sophisticated licensed products and to offer Audi customers and fans an exceptional brand experience beyond our cars.”

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