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Best Foot forward for The Rolling Stones with new deal

Tying in with Footpatrol’s 20th anniversary and the Rolling Stones’ SIXTY tour, a new apparel capsule inspired by the legendary band has been created.

The collaboration includes two tees which are exclusive to Footpatrol’s London and Paris stores, echoing the London leg of the Stones’ tour (25 June and 3 July) and the upcoming show in Paris on 23 July.

The tees feature the ‘Access Guest’ graphic on the front chest, accompanied by the iconic tongue logo and the British and French flag embedded in the tongue and a photo of the band members.

The remaining designs make use of the much accumulated imagery taken of the band over the years. Finishing the collection is the Heather Grey athletic crew sweatshirt – taking inspiration from the Stones merchandise of the late 90’s, the word ‘CREW’ has been added creating a piece fit for a member of the ‘Stones’ Tour Party. The dual-branded logo featuring The Rolling Stones Tongue graphic, and the Footpatrol scroll on the front chest completes the piece.

The collaboration was brokered by Bravado, Universal Music Group’s brand management division.

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