This ad will be closed automatically in X seconds.

Betty Boop inspires Japanese pop star’s tour merchandise

J-Pop diva Ayumi Hamasaki has taken inspiration from King Features Syndicate character.

Classic character Betty Boop has inspired the tour merchandise of J-Pop diva, Ayumi Hamasaki.

King Features Syndicate has revealed the official collaboration for the pop star’s ‘ayumi hamasaki TROUBLE TOUR 2019-2020 -misunderstood-‘.

Ayu’s version of the Fleischer Studios’ character was created just for her and the tour merchandise. The new design has similar features to the original It-girl, although Ayu’s version has blonde hair and a ponytail.

The tour merchandise includes Betty Boop t-shirts, pants, a towel and a bag.

The collaboration was brokered by Copyrights Asia, the licensing agent for King Features in Japan, and licensee Rainbowworks.

“King Features has a robust licensing program in Japan and has partnered with many artists, music bands and sports teams in the territory,” said Carla Silva, vp and general manager, global head of licensing for King Features. “We are excited to continue this tradition by Betty Boop-ifying Ayu and bringing her playful style to her fans in Japan and around the world.”

Betty Boop will be marking her 90th anniversary in 2020.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
AldiFriends500x500
 
Apparel and homeware inspired by hit brand arrives in retailer for the first time....
Amazonbox500x500
 
More details confirmed on four-day annual Black Friday customer experience....
KLangstaff500x500
 
Kevin Langstaff joins popular licensee as sales director for UK and Eire....
UCLAPB500x500
 
Fashion brand teams with University of California Los Angeles on exclusive collection....
MLPnew500x500
 
New content and product lines revealed for 2020....
SamsoniteFrozen500x500
 
Including Samsonite unveiling its new Frozen 2 line ahead of hotly tipped movie's release....
Get the latest news sent to your inbox
Subscribe to our daily newsletter