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“Big challenges include aggressive discounting”

Character World’s Tim Kilby talks challenges and hopes for the remainder of the year.

Now that we’re half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Tim Kilby, brand director, Character World

“2019 has been better than 2018 so far thanks to the continued rise of new areas of licensing such as gaming and YouTube brands.

Biggest challenges include aggressive discounting, increased competition for sales, but fewer retailers and more difficulties getting insurance cover.

Hopes for the remainder of the year include consumer product sales mirroring movie box office performance to try and regain some retailer confidence in this area. Plus a healthy slew of new licences coming through from licensors big and small across preschool, kids and teens.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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