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Big name sponsors give backing to the B&LLAs

Raft of major companies and brands on board for April’s Brand & Lifestyle Licensing Awards.

A swathe of big name companies and brands have pledged their support for this year’s Brand & Lifestyle Licensing Awards, with the event looking to be even bigger and better in its second year.

The B&LLAs takes place on Thursday, April 27 at The Dorchester, Park Lane, London. Over 400 retailers, licensees, brand owners and licensing representatives are set to attend.

There’s still time to enter too – simply head to www.brandlicensingawards.co.uk. But be quick – you only have until Friday, February 17.

Brand Licensing Europe is on board as headline sponsor for the second year. In addition, it is also the sponsor of the Best Licensed Heritage or Institution Brand.

Trade body LIMA is also an official supporter, while Monty Bojangles is on board as associate sponsor.

The latest category sponsors to come on board are House Beautiful and Country Living Magazine and Brandgenuity Europe. They are sponsoring Best Brand Licensed Gifting Product or Range and Best Specialist Brand Licensed Retailer Execution respectively.

Companies backing the Product categories at the B&LLAs are: CPLG (Best Brand Licensed Fashion Accessories or Lifestyle Product or Range); Select Licensing (Best Brand Licensed Health & Beauty Product or Range); TLC/GBG (Best Brand Licensed Adult Apparel Product or Range); TLP (Best Brand Licensed Food or Beverage Product or Range); Pringles (Best Brand Licensed Homewares Product or Range); Start Licensing (Best Brand Licensed Children’s Product or Range); and Golden Goose (Best Brand Licensed Consumer Hard Goods Products or Range).

In the Retail category, companies on board are: Beanstalk (Best High Street Fashion Brand Licensed Retailer Execution); Happy Jackson (Best Department Store or Mixed Retailer Brand Licensed Retailer Execution); and The Smiley Company (Best Supermarket Brand Licensed Retailer Execution).

In addition, Autumn Fair is sponsoring Best Licensed Fashion or Talent Brand 2017, while Octane 5 is once again backing The Brand Licensing Ambassador Of The Year.

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