This ad will be closed automatically in X seconds.

Big push on Worldeez and OOKS for TLP

Those Licensing People has high hopes for collectable brand and storytelling app.

Worldeez and OOKS are two new brands in Those Licensing People’s (TLP) portfolio.

Worldeez is the latest collectible to come to the UK, building on the popularity of the blind bag craze. OOKS (pictured) on the other hand is an app that allows kids to create their own stories (and including their own drawings) which can be turned into an actual real story book.

Worldeez has taken the UK by storm, thanks to some high-profile publicity on YouTube sensation, Tiana’s Toys AndMe channel. A video made in conjunction with B&M and Worldeez had three million views in a single day – the fastest viewed video ever aired on the Toys AndMe channel.

On the back of this success TLP is working with partners to launch apparel, games, books and more. Webisodes are also being created for Worldeez by TLP’s animation studio in Leeds and will be released in Q3 2018.

OOKS is an interactive storytelling app that allows children to create their own stories. Children can create their own bespoke OOKS avatars personalised to themselves. They can then explore the OOKiverse meeting other critters on the way and creating a story as they go.

As a brand, OOKS is gathering momentum, with OOKS sponsoring Tiny Pop Cuddle Time for the whole month of February including OOKS bespoke online and an on air competition.

As with Worldeez, TLP’s animation studio in Leeds is creating webisodes to launch in Q3 2018.

Find out more about these two new brands by clicking here.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Event will still take place at the Hilton Park Lane; all finalists have been revealed....
Julia Donaldson and Axel Scheffler create special sketches to help children understand the new COVID-19 restrictions....
Licensing International confirms nominees for this year's event which takes place during Licensing Expo in August....
2020 edition of gift and homewares show had been due to take place from July 19-22....
Design house forms partnership with Japan's long-standing agency, Honmoku File....
Company teams with Greenlight on collaboration which celebrates the life of Albert Einstein....
Get the latest news sent to your inbox
Subscribe to our daily newsletter