This ad will be closed automatically in X seconds.

Big push on Worldeez and OOKS for TLP

Those Licensing People has high hopes for collectable brand and storytelling app.

Worldeez and OOKS are two new brands in Those Licensing People’s (TLP) portfolio.

Worldeez is the latest collectible to come to the UK, building on the popularity of the blind bag craze. OOKS (pictured) on the other hand is an app that allows kids to create their own stories (and including their own drawings) which can be turned into an actual real story book.

Worldeez has taken the UK by storm, thanks to some high-profile publicity on YouTube sensation, Tiana’s Toys AndMe channel. A video made in conjunction with B&M and Worldeez had three million views in a single day – the fastest viewed video ever aired on the Toys AndMe channel.

On the back of this success TLP is working with partners to launch apparel, games, books and more. Webisodes are also being created for Worldeez by TLP’s animation studio in Leeds and will be released in Q3 2018.

OOKS is an interactive storytelling app that allows children to create their own stories. Children can create their own bespoke OOKS avatars personalised to themselves. They can then explore the OOKiverse meeting other critters on the way and creating a story as they go.

As a brand, OOKS is gathering momentum, with OOKS sponsoring Tiny Pop Cuddle Time for the whole month of February including OOKS bespoke online and an on air competition.

As with Worldeez, TLP’s animation studio in Leeds is creating webisodes to launch in Q3 2018.

Find out more about these two new brands by clicking here.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
BenandCraigBlueKangaroo500x500
 
The creative agency has welcomed Ben Laskey, creative director, and Craig Gordon, design director, to its board of directors....
JazwaresCobraKai500x500
 
Jazwares Game Studio is collaborating with Sony Pictures Consumer Products to introduce the official Cobra Kai: Karate Legends gaming experience to the Roblox platform....
RuggableGoop500x500
 
“For this project, we blurred form and function to create an elevated collection of organic neutrals with motifs and textures inspired by our travels.”...
EmojiOneEast500x500
 
A number of activations involving the emoji brand are currently taking place at One East and Mosaic Shanghai, following a deal between The emoji company, Mandy Group and Medialink Group....
job
 
Natural History Museum is looking to hire a licensing manager to further grow its commercial and visitor experience department....
TFwinners24500x500
 
Over 270 industry executives took to the streets around Embankment and Westminster last night (17 July) for the popular summer treasure hunt in aid of The Light Fund, raising more than £8,000 in the process....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.