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Bing enjoys success as a World Book Day title

Bing’s Splashy Story is number three in the overall children’s book charts and the third bestselling World Book Day 2020 title.

Acamar Films’ award-winning preschool property, Bing, and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year thanks to a successful World Book Day.

Bing’s Splashy Story is number three in the overall children’s book charts and is also the third bestselling World Book Day 2020 title. Bing is the only licensed character to have a title for World Book Day this year.

Following the popularity of its preschool publishing range, Bing’s Splashy Story was created specifically for World Book Day to encourage parents and little ones to Share a Million Stories as reading together leads to long term benefits for early years literacy. More than 15 million £1 National Book Tokens featuring Bing as a selected title were distributed in the UK and Ireland ahead of celebrations on March 5.

Promotional activity included Bing meet and greets at Waterstones in Bluewater shopping centre and on Kensington High Street, along with special in-store live readings of Bing’s Splashy Story by CBeebies presenter Cat Sandion (pictured).

“Bing’s World Book Day success is a matter of great pride for us,” said Etta Saunders Bingham, senior publishing manager at Acamar Films. “Reading to children is such a wonderful, shared experience and HarperCollins’ innovative list of Bing titles offers opportunities galore to engage with our preschool audience in a meaningful way.”

Juliet Matthews, publisher, media and brands at HarperCollins Children’s Books, added: “Bing’s Splashy Story is the perfect book for World Book Day as it highlights the joy of sharing stories for preschoolers in a delightfully entertaining story where Bing wants to read his favourite story in the bath.”

HarperCollins Children’s Books is the exclusive global publishing partner for Bing. It also recently released Bing My Reward Chart Book which rewards little ones with Bing stickers for completing everyday tasks such as tidying up, sharing, brushing their teeth and toilet training.

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