This ad will be closed automatically in X seconds.

Bing enjoys success as a World Book Day title

Bing’s Splashy Story is number three in the overall children’s book charts and the third bestselling World Book Day 2020 title.

Acamar Films’ award-winning preschool property, Bing, and its global publishing partner, HarperCollins Children’s Books, are celebrating a strong start to the year thanks to a successful World Book Day.

Bing’s Splashy Story is number three in the overall children’s book charts and is also the third bestselling World Book Day 2020 title. Bing is the only licensed character to have a title for World Book Day this year.

Following the popularity of its preschool publishing range, Bing’s Splashy Story was created specifically for World Book Day to encourage parents and little ones to Share a Million Stories as reading together leads to long term benefits for early years literacy. More than 15 million £1 National Book Tokens featuring Bing as a selected title were distributed in the UK and Ireland ahead of celebrations on March 5.

Promotional activity included Bing meet and greets at Waterstones in Bluewater shopping centre and on Kensington High Street, along with special in-store live readings of Bing’s Splashy Story by CBeebies presenter Cat Sandion (pictured).

“Bing’s World Book Day success is a matter of great pride for us,” said Etta Saunders Bingham, senior publishing manager at Acamar Films. “Reading to children is such a wonderful, shared experience and HarperCollins’ innovative list of Bing titles offers opportunities galore to engage with our preschool audience in a meaningful way.”

Juliet Matthews, publisher, media and brands at HarperCollins Children’s Books, added: “Bing’s Splashy Story is the perfect book for World Book Day as it highlights the joy of sharing stories for preschoolers in a delightfully entertaining story where Bing wants to read his favourite story in the bath.”

HarperCollins Children’s Books is the exclusive global publishing partner for Bing. It also recently released Bing My Reward Chart Book which rewards little ones with Bing stickers for completing everyday tasks such as tidying up, sharing, brushing their teeth and toilet training.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

Licensing International brings industry together to discuss diversity and inclusion and how companies can take authentic action....
Entry deadline for Best Licensed Promotions Campaign in this year's awards is Friday August 14....
Penguin Random House Children's launches new content campaign for families throughout the summer holidays....
Bel Licensing's Patrick Tamburlin on adapting processes and ways of working, as well as starting new projects....
Archive episodes from the first generation of Beyblade debut on official YouTube channel ahead of new product launches this summer....
Bespoke 77's Mark Tomlin on exploring new opportunities and collaborations during lockdown....
Get the latest news sent to your inbox
Subscribe to our daily newsletter