This ad will be closed automatically in X seconds.

Black Lives Matter licensing action grows

Licensing drive for the movement officially launched on the global stage during London Fashion Week.

London Entertainment Inc is continuing to drive the Black Lives Matter movement licensing programme forward.

A dedicated website has been set up – which can be found by clicking here – and Black Lives Matter Licensing is now officially collaborating with Black Lives Matter.UK with the aim to enhance the movement and make positive systematic changes to improve equality and inclusiveness of black communities.

The licensing drive for Black Lives Matter officially launched on the global stage during London Fashion Week.

Designer Samira Ebrahimi, who is known for her work with Gary James McQueen – the nephew of the late iconic British fashion designer, Lee Alexander McQueen – launched a BLM collection in collaboration with R&B music artist, MJR, during her show on September 20.

The collection focuses on the limited edition Black Lives Matter Plaza design, which is the high fashion luxury hero product of the BLM licensing programme. You can check out the video on the collaboration below.

In addition, the team is also working with The Light Fund on setting up a funding solution for Black Lives Matter which will be announced in due course.

Saphia Maxamed, founder of London Entertainment Inc, has pledged to “follow every opportunity with retailers and help licensees secure listings”.

Saphia urged: “We are at the beginning of the programme and we need the industry’s support to move forward. We are putting together a strong foundation that could lead to a real positive change.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLA21winners500x500
 
Brand licensed products, properties and retailers were rewarded at a memorable awards event....
FurbySD500x500
 
"We are thrilled to partner with Skinnydip to bring back a 90’s icon with this fun and playful collection."...
Warhammerplush500x500
 
Entertainment merchandise specialist Koyo and Games Workshop have expanded their partnership....
TinyIckle500x500
 
The partnership will involve joint marketing campaigns across social media, starting with a campaign around World Prematurity Day on 17 November....
BOTBWI500x500
 
Brands with Influence welcomes Sweet Cherry Publishing and Immediate Media to the line-up for CBeebies series....
LABatsheva500x500
 
The brand has teamed with New York-based ready to wear label Batsheva for the launch of an exclusive limited edition collection in the UK and the US....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.