2,800 Matchmaking meetings were booked in 2018 as service continues to grow.
Brand Licensing Europe has opened its Matchmaking Service today (July 24) following huge success in 2018, when more than 2,800 meetings were pre-arranged using the service and average attendance rising from 71 to 85%.
Over 1,400 licensors were connected with licensees and 12,800 contacts were made available for meetings across a wide range of sectors and interests.
Visitors can use the service search by region, company name, property name, category and more to ensure they meet the most relevant exhibitors for their needs.
They can also discover new properties by using the search tool to narrow down exhibitors by property type, as well as introduce themselves pre-show to increase meeting efficiency.
Exhibitors, meanwhile, can also access a dedicated meetings space in the Matchmaking lounge. Exhibitors, retailers and global partners can also take advantage of a free VIP concierge service which offers support in setting up and building online profiles, as well as booking meetings with a tailored wish list of relevant visitors.
“Sponsored by Flowhaven, the BLE Matchmaking Service is a free online tool that exhibitors and visitors can use to pre-book meetings, helping them make the best use of their time at the show,” explained event director Anna Knight.
“BLE is a meetings event; people come here to do business. Exhibitors’ and visitors’ diaries are jam-packed from the second the show opens for three solid days and the Matchmaking Service helps them to maximise their time at the show and meet people they may have otherwise missed.
“We’re delighted to see its use – and popularity – rise exponentially year on year.”
BLE 2019 is taking place from October 1-3 at ExCeL London. You can register for free by clicking on this link.
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