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B&LIS North America agenda takes shape for November event

The first wave of content for November’s Brand & Licensing Innovation Summit North America has been confirmed.

The two-day event – due to be held on 8-9 November at Convene New York – will cover topics ranging from innovations at retail, location-based experiences as ‘retailtainment’, the real economic picture for brands, on-trend technology such as Web 3.0 and how to get your brand on the path to sustainable business practices among others.

“Between the pandemic, new technology, a never-ending fountain of content and generational shifts, the retail and licensing landscape is changing in a big way,” commented Anna Knight, svp of the Global Licensing Group, organiser of B&LIS. “While disruption of this breadth and scale poses a great opportunity for our industry, it’s similarly challenging for business leaders to navigate.

“Using in-market research, we designed this year’s B&LIS schedule to answer questions the brand licensing industry is very much focused on, while also providing a platform for the industry’s biggest players to discuss the most complex and emergent trends fueling the shifting landscape. B&LIS is where the who’s who of the retail and licensing industries address these critical topics and shape what comes next.”

A selection of content confirmed for B&LIS North America, delivered in workshops, fireside chats, breakout sessions,  panel conversations and expert-led presentations, includes:

Day one – Tuesday, 8 November 2022

9-9:30am – Opening Keynote (announced soon)
9:35-10:20am – Changing retail landscape: retailer’s evolving post-pandemic strategies
10:25-10:55am – Trends: the changing consumer and product trends set to dominate in the year ahead
10:55-11:25am – Coffee and Networking
11:25-12:05pm – Exit Through the Gift Shop: Location-based Experiences as Retailtainment
12:10-12:55pm – Breakout sessions workshop
12:55-2pm – Lunch and Networking
2:00-2:25pm – Metaverse in Action: Converting Buzz to Consumer Purchase
2:30-2:55pm – From NFT to Dollars: How NFTs can Actually Make Sense
3:00-3:25pm – Metaverse case study
3:25-3:55pm – Coffee and Networking
3:55-5pm – Sustainability sessions delivered in partnership with Products of Change
5:00-7:00pm – Networking Drinks Reception

Day Two – Wednesday 9 November 2022

Day Two will spotlight predictions for 2023, how the licensing process can adapt to the changes that the industry faces, Gen Z and Alpha, and Diversity & Inclusion.

9-9:30am – Economic overview: What Challenges are Forecast for 2023?
9:35-10:20am – Think Tank: Can the Licensing Process be Rebuilt?
10:25-11:10am – Breakout sessions workshop
11:10-11:40am – Coffee and Networking
11:40-12:25pm – DTC: Using the power of s-commerce to build brands
12:30-1:15pm – Marketing 2.0: How to Reach Gen Z and Alpha
1:15-2:15pm – Lunch and Networking
2:15-2:45pm – Diversity & Inclusion: Walking the Talk
2:50-3:20pm – Fighting Fakes: How Luxury is Beating the System

Speakers confirmed for B&LIS North America will be released soon. You can visit www.brandlicensinginnovationsummit.com/ for the most up-to-date content schedule.

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