North East-based brand creative agency, Blue Kangaroo has been working to futureproof the company, investing in young and up and coming talent to further strengthen its position.
The company – headed up by md Jason Knights – has taken on five new graduates to help manage the acquisition of major new contract wins from existing clients in the toy, entertainment and licensing sectors.
Blue Kangaroo has expanded its team in the digital and retail sectors due to the ‘unprecedented’ demand for its services.
Jason is also a Northern Powerhouse Export Champion for the Department of Industry and Trade, and he has seen his business export around 80% of its services to EMEA, LATAM, APAC as well as NAD.
“I’m fiercely proud of the North East and the incredible skills we have here, which is why we have invested heavily in employing locally based people to help take Blue Kangaroo onto the next stage of our journey,” he commented.
Now celebrating its 15th birthday, Blue Kangaroo specialises in brand strategy, design, digital and retail. It has generated growth particularly in the US where it works with companies including LucasFilm, The Walt Disney Company, NBC Universal, Mattel, TOMY and Warner Bros. among others.
Expansion into Europe has also recently occurred, with new opportunities being constantly developed by the team.
The five new members of the team are junior designers Rachael Blackburn, Adam Dawson and Elisa Edmondson, while Dylan Knights and Ben Chick take on the roles of creative coordinators.
Jason continued: “Our recruitment process was very thorough, and I’m satisfied that we have the very best young people with the right skills, mindset and drive to take us to where we need to be. In our business we must deliver excellence every time as there are no second chances when you are managing a client base like ours.
“We’ve grown incredibly in the last 15 years and a lot of that is to do with the skills that the team have and the way that we work with our partner clients. I’m confident that our new team members will carry on the great tradition we have of delivering excellence and that for the next 15 years and beyond our clients will continue to use the Gateshead-based brand creative agency with a worldwide customer footprint.”
(Pictured above, from left to right: Elisa Edmondson, Paul Richards, Adam Dawson, Ben Chick, Rachael Blackburn, Dylan Knights and Jason Knights.)