Six new licensees have come on board across key categories in the US and Canada.
Boat Rocker Studios has revealed a wave of licensees for its preschool show, Dino Ranch in the US and Canada.
The success of the series – set on a ‘pre-Westoric’ family dinosaur ranch – in the territory has led to strong interest across multiple consumer products categories.
The Bentex Group and its affiliates Dreamwave and HIS International will be producing Dino Ranch daywear, swimwear and outerwear, while Komar Kids will create a range of sleepwear.
Meanwhile, the brand will be brought to life at live events and festivals thanks to Oasis Productions, which will be providing costume characters for the US, while Spirit Halloween will have a ‘spooktacular’ line of kids’ and pets’ dress-up costumes and accessories for Halloween 2022.
Fans will be able to recreate the ranch look at home thanks to Franco Mfg which will be launching a range of products including bedding, bedding accessories, bath and beach, while kids will always know when it’s ‘Veloci-time’ with an upcoming range of watches, smart watches, clocks and cameras from Accutime.
Alongside publishing partner, Scholastic, the categories will roll out from spring 2022, following the global master toy launch from Jazwares this summer.
“There has been a phenomenal response to Dino Ranch on Disney Junior where it has been the number one preschool US cable show since its launch,” commented Kaye Schlomann, evp brand management and content marketing at Boat Rocker Studios. “It’s not just viewers that love the show, we have received an incredible reaction from both the broadcasting and licensing community and are delighted to team up with such a prestigious herd of licensees to provide our Rancheroos with a roar-some range of high-quality products across these key categories.”
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