Bulldog Licensing secures deals with Sambro and Smith & Brooks.
A brace of new partners have been welcomed to the Angry Birds licensing programme.
Bulldog Licensing has secured deals with Sambro for puzzle erasers and Smith & Brooks for apparel and accessories.
The new partners join a well-established UK programme, which includes licensees such as Silver Fox Collectibles, Whitehouse Leisure, Poetic Brands, Gemma International and Winning Moves.
Global toy partners for the brand include Jazwares, Edukie and Maisto.
“Angry Birds is one of those rare brands, originating from the apps world and going on to become a household name across a variety of media,” commented Rob Corney, group md of Bulldog Licensing. “It’s now instantly recognisable and licensees across a wide range of sectors want to be involved.
“With hype surrounding the new film already building, I’m sure we’ll be announcing on more deals very soon.”
The Angry Birds Movie 2 is due to premiere later this year, supported by a major marketing and promotional campaign.
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