IP licensing platform specialist partners with US lifestyle brand as it looks to further drive business.
Brainbase – the company behind IP licensing platform, Brainbase Assist – has partnered with Kathy Ireland Worldwide to help further drive its licensing business.
As part of the strategic partnership, Kathy will also join Brainbase as global chief brand strategist.
“With the constant emergence of new technology, our company continually explores new partnerships in this arena that we feel are going to revolutionise their industry and bring solutions to our customers and businesses,” said Kathy, chair, ceo and chief designer at Kathy Ireland Worldwide. “Brainbase is a company like no other. Its innovative, cutting-edge technology platform is sure to transform the IP licensing industry.”
Nate Cavanaugh, ceo of Brainbase, added: “Partnering with Kathy and her incredibly talented team is a tremendous opportunity for Brainbase. kiWW is one of the most highly respected brands in the licensing industry, and we are ecstatic to have Kathy’s brand acumen and guidance for years to come as we continue our mission to make the IP industry more open, efficient and accessible.”
Brainbase’s current client base includes Sanrio, BuzzFeed, Sybo Games and MDR Brand Management among others.