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Brand Licensing Europe to launch Licensing U education programme

Brand Licensing Europe – in partnership with trade association, Licensing International – has confirmed it is launching ‘one stop shop’ education programme, Licensing U for Europe.

Licensing U will take on a fully virtual format with the content being available to view on demand for three months from 22 November 2021 allowing delegates to engage with and return to the content at a time that best suits them. Early bird discounts are available from now until 8 October, while Licensing International members also benefit from an additional 10% discount.

The content – which has proved to be a popular staple of Licensing Expo’s programme over the past few years – will bring the same three tracks to its UK debut in November, offering insight into the topics and trends impacting the brand licensing universe. Topics range from the Basics of international licensing and What you need to know about royalty rates, to Working with agents and consultants.

The three content tracks are:

  1. Basics of Licensing: Designed for licensing newcomers and those interested in learning more about the industry, Licensing U’s ‘Basics’ track offers an introduction to how the licensing business works, contracts and other legal basics, royalty rates, style guides, retail development and more.
  2. Spotlights: Licensing professionals are invited to take a deeper dive into key industry segments with Licensing U’s ‘Spotlights’. The sessions will focus on specific areas such as art and design, corporate brands, celebrities and influencers, sports, entertainment, collaborations and location-based entertainment.
  3. Tactics and Strategies: Aimed at the more seasoned licensing professionals, Licensing U’s ‘Tactics and Strategies’ track features more advanced sessions and will tackle some of the latest topics and trends impacting today’s licensing industry including eSports, NFTs and more.


“It is always a pleasure to partner with Licensing International and we are thrilled to bring Licensing U to European delegates this November,” commented Anna Knight, vp of licensing at Informa Markets. “It is such a distinctive time for our industry when continued education is paramount, providing much-needed refresher courses for practiced professionals and serving as a gateway into the exciting world of licensing for those starting their journey.”

Maura Regan, president at Licensing International, added: “Licensing U has been the content cornerstone of Licensing Expo and we are excited to bring this programming to BLE.

“Relevant, timely information sessions combined with recognised industry leaders offer resources to help licensing professionals at all levels of their careers. Licensing U is a trusted resource designed to serve the licensing industry.”

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