A new licensing show will take place in New York next year, with Emerald Expositions – the company behind SURTEX – revealing Brand Licensing Select.
The format will aim to bring together an invited group of key retailers, licensors and brands in a private setting, away from the traditional trade show format. Running from September 27-29 (at an as yet unnamed venue), brands will be matched up in advance with retailers based on requests, with all appointments being scheduled by the Emerald Licensing team.
In addition to direct appointments, Brand Licensing Select will allow for frequent and intimate relationship-building and networking opportunities between all brand and buyer participants.
“This exclusive event provides a platform for brands in the licensing space to have a bigger voice in the marketplace, and a stage to speak to retailers looking to bring licensed product into their store mix,” explained Liz Crawford, Emerald Expositions’ vice president and group show director, licensing. “Key retailers are looking for a setting where they can have high level marketing conversations away from a crowded show floor.”
Brand Licensing Select will also feature a Media Preview event, with the goal being to showcase the brands’ focus on products being launched to the consumer market, as well as to highlight brand successes at retail. Target media include Forbes, The Wall Street Journal, Fortune and USA Today among others.