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Brand & Lifestyle Licensing Awards 2019: The winners

Over 400 licensors, licensees, agents & retailers gather at London’s Hilton Park Lane to see winners crowned.

The winners of the 2019 Brand & Lifestyle Licensing Awards have been crowned at a glittering ceremony at London’s Hilton Park Lane Hotel.

Over 400 licensors, licensees, agents and retailers were present at the London hotel on Thursday, April 25, to find out the Product, Property and Retail winners, as well as the 2019 Brand Licensing Ambassador.

Giles Andreae, creator of Purple Ronnie and The Interesting Thoughts of Edward Monkton and co-creator of Happy Jackson, shared his inspiring and very human story of building brands as the pre-lunch speaker, while Adrian Chiles hosted the awards ceremony in his own unique style.

The B&LLAs – now in their fourth year – have been fully embraced by the industry. Brand Licensing Europe 2019 was headline sponsor, LIMA gave its full support while a strong roster of leading names formed an impressive roll call of sponsors. Guests dug deep in the hope of winning one of an impressive array of raffle prizes to raise funds for The Light Fund and Amnesty International.

The B&LLAs 2019 winners are:


Best Brand Licensed Fashion Accessories or Lifestyle Product or Range (sponsored by The Point.1888)
TfL x adidas Trainers Collection from adidas

Best Brand Licensed Health & Beauty Product or Range (sponsored by MDR Brand Management)
Crayola Beauty Collection for ASOS from Crea Cosmetics

Best Brand Licensed Adult Apparel Product or Range (sponsored by National Geographic)
V&A Collection from Coco de Mer

Best Brand Licensed Gifting Product or Range (sponsored by JELC)
Joules Stationery and Gifting Collection from Portico Designs

Best Brand Licensed Food or Beverage Product or Range (sponsored by Style Library)
Baileys Freakshake Cake from Finsbury Food Group

Best Brand Licensed Homewares Product or Range (sponsored by Pink Key Licensing)
Nadiya Hussain Make Life Colourful Range from BlissHome

Best Brand Licensed Children’s Product or Range (sponsored by Start Licensing)
NHM Children’s Apparel Collection from FatFace

Best Brand Licensed Consumer Hard Goods Products or Range (sponsored by Golden Goose Brand Licensing)
Cosmo Beauty Electricals from MPL Home

The Inspired Innovation Brand Licensed Product or Range (sponsored by Discovery Consumer Products)
Country Living Hotels from Coast & Coast


Best High Street Fashion Retailer Brand Licensed Execution (sponsored by Beanstalk)

Best Department Store Or Mixed Retailer Brand Licensed Execution (sponsored by Country Living)
John Lewis & Partners

Best Supermarket Brand Licensed Execution (sponsored by TSBA Group)

Best Specialist Retailer Brand Licensed Execution (sponsored by Brandgenuity)


Best Licensed Heritage Or Institution Brand 2019 (sponsored by Brand Licensing Europe)
Morris & Co

Best Licensed Lifestyle Brand 2019 (sponsored by PowerStation Studios)
National Geographic

Best Licensed Non-Food Brand 2019 (sponsored by Those Licensing People)
Energizer Holdings

Best Licensed Food or Beverage Brand 2019 (sponsored by Spring Fair and Autumn Fair)

Best Licensed Fashion or Talent Brand 2019 (sponsored by H&A)

Brand Licensed Ambassador Of The Year (sponsored by BRANDCOMPLY.COM)
Lauren Sizeland (V&A)

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