Event will still take place at the Hilton Park Lane; finalists to be announced next week.
The Brand & Lifestyle Licensing Awards 2020 has today confirmed that it will be moving to a new date – Thursday 18 June, 2020.
The event was initially planned to take place on Wednesday 29 April.
The B&LLAs will remain at the Hilton Park Lane, London in its traditional lunchtime slot.
Ian Hyder, joint md of Max Publishing which owns and organises the B&LLAs, commented: “Due to the escalating events, in the UK, Europe and internationally, regarding COVID-19 Coronavirus, our priority is to safeguard our colleagues, friends, staff and supporters, so we have taken the decision to move the B&LLAs 2020 to this new date.
“We would like to thank our amazing sponsors for their full support in this decision and look forward to welcoming everyone to the Hilton Park Lane in June.”
Finalists across the Property, Product and Retail categories of the B&LLAs 2020 are due to be announced at the end of next week.
Brand Licensing Europe is the headline sponsor of this year’s event, while trade body Licensing International will once again be lending its support.
A host of major companies and brands have also pledged their support as category sponsors. These include WildBrain CPLG Lifestyle, The Point.1888, MDR Brand Management, CAA-GBG, The Jockey Club, Pringles, Start Licensing, Golden Goose, Discovery Consumer Products, Powerstation Studios, H&A, Beanstalk, Good Housekeeping, TSBA, Brandgenuity Europe and Brand Comply.com.