This ad will be closed automatically in X seconds.

Brand of Brothers expands Swizzels partnership

Ice lolly range expands to include new Drumstick Squashies Bubblegum and Parma Violets flavours.

Swizzels is continuing its partnership with Brand of Brothers, extending the popular Swizzels ice lolly range to include new Drumstick Squashies Bubblegum and Parma Violets flavours.

Available exclusively at Iceland, the range already includes Love Hearts and Drumstick Squashies Original Raspberry & Milk flavours.

“Squashies and Parma Violets are two of our most popular sweets with completely unique flavours, so we’re really excited to have launched these new ice lollies alongside the existing range,” commented Sarah-Louise Heslop, marketing manager at Swizzels. “Now Swizzels fans can stock up on all of their favourites just in time for the summer months.”

David Taylor, director at Brand of Brothers, added: “It’s great to work with such iconic and much-loved brands and flavours and transform them into tasty ice lollies. We hope fans of all ages enjoy these new additions to the range this summer.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The countdown to The Licensing Awards 2024 in September is officially on, with the finalists across all categories having been announced....
The finalists in the hotly contested Product categories at The Licensing Awards 2024 can officially be revealed today (11 July)....
The finalists in the special consumer award at The Licensing Awards 2024 - What Kids Love, in collaboration with The Insights Family - can today (11 July) be revealed....
The publisher will collaborate closely with Toikido on a consumer products programme for Bearly Getting By, which has seen immediate success in the greeting card category since its launch in January....
Heathside Trading and OddBalls join the licensing programme for the classic brand....
Bravado has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.