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bRAND-WARD expands with Guru Studio appointment

Company becomes exclusive licensing agent for preschool series, True and the Rainbow Kingdom in the UK and Ireland.

Guru Studio has appointed bRAND-WARD as its exclusive licensing agent for preschool series, True and the Rainbow Kingdom.

The company will now represent the brand in the UK and Ireland across all consumer products and L&M including toy and games, apparel, publishing, housewares, accessories, food and drink and live events.

True and the Rainbow Kingdom first launched on Netflix in 2017 and is now arriving on linear TV around the world. It enjoyed a successful launch on Tiny Pop in the UK earlier this year.

“We’re seeing tremendous demand for True products from boys and girls all over the world,” said Jonathan Abraham, vp of sales and business development at Guru Studio. “We’re excited to have the experienced team at bRAND-WARD lead the charge for our consumer products program in the UK and Ireland, and continue to build upon the love people have for the show.”

Trudi Hayward, co-founder of bRAND-WARD, added: “True and the Rainbow Kingdom is a brand with great appeal, which has inspired award winning and top-rated content, widely available on many platforms, including pay TV, FTA, SVOD and digital media. Securing multiple platforms is a prerequisite nowadays if you want to achieve the necessary exposure.”

“We are delighted to be working with Guru on this stunning property.”

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